Robin Martijn
Robin Martijn

Robin Martijn

I Am Starting a New Adventure In 2022: Building 12 Projects in 12 Months

I Am Starting a New Adventure In 2022: Building 12 Projects in 12 Months

Building micro-SaaS in public

Robin Martijn's photo
Robin Martijn

Published on Nov 29, 2021

4 min read

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Today, I resigned from my job as a CTO. A job that pays pretty well and is fun to do. After a few years of building stuff for my boss, it's time to start building products for users. I will be building 12 projects in 1 year, all in public.

Micro SaaS

To achieve this, I will be focusing on developing micro SaaS applications. Projects that can be built fairly quickly (in 1 week or less) so that I have time to set up stuff around the project. Stuff like a website, information about the product, marketing efforts, a way to receive income, et cetera.

Not every project will be successful, far from that, probably. But by building 12 projects, I hope to build 1 that sticks. 1 that actually solves a problem more users are encountering. The only way to find out so quickly whether a project is going to work or not is with input from the community. From you guys.

Therefore, I will build all projects in public. I will write about the techniques I used, the priorities I set during development, things I learned, the finances surrounding the project, the effect of my marketing efforts, and more.

Goals for 2022

Of course, I'm not going into this year empty-handed. I have some goals for myself, which I will of course share:

Build 12 projects

So, my first goal is to develop at least 12 projects. A project is a vague concept to me. I consider something a project if I can publish it and if users (can) use it. My goal is to make micro SaaS. I then want to either make those profitable or sell them through MicroAcquire , for example.

However, a project can also be something else, such as a very useful website. If a business model could be made of this, I would be satisfied.

Earn at least $50,000

This is the amount that I at least want to make. This amounts to nearly $4,200 per month. This is a lot of money, but certainly not impossible.

With a $50 per month product, this number has been reached at 84 paying users per month. At $100 per month, that works out to 42 users per month. For consumers, of course, that's a ridiculous amount, but for developers and businesses it's not too bad. $100 is a saving of 2 to 3 hours per month. That's achievable.

I will also likely need other sources of income in 2022. Therefore, I am going to try other projects, such as developing digital products - such as e-books - or freelancing.

Publish a book

This brings us to the third goal: I think it would be incredibly cool to publish an e-book or two. I consider myself an expert on Laravel development, but of course, I also have the perspective of my work as a CTO. I think there are some fascinating things to come out of that, and it seems really cool to write a book about that.

What exactly this book is supposed to be about, I don't know yet. I'll also let that depend on developments throughout the year. Maybe it will be a book about the best way to develop a micro SaaS, once I have mastered that.

Monthly post

I hope to write a lot more now that I have more time, but I want to write at least a monthly blog post. In it I will then describe the following things:

  • The amount of money I made that month and how I did it
  • A description of the project I worked on that month, and what the statistics surrounding it are
  • The next project I'm going to do

So in addition to this monthly post, I hope to make regular posts. For example, about things I learned or things I noticed.

If you want to follow me on this journey, you can sign up for my newsletter. You will then be notified as soon as my new article is ready.

Ideas are welcome!

Do you have an idea you think I should really work on? If so, let me know! I would like to work on projects that really move people forward. Let me know what you are up against or what you would really need.

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